Frequently asked questions.
Where is Sandstorm Marketing Located?
Arizona. Many of the members of our team work in various places but the majority work in Scottsdale, Tempe & Payson.
Why should my business do marketing?
Marketing is the only way to let people know about your product. You could have the most amazing product and only get 1 sale because you never let anyone know (market). Or you could have a very mediocre product (snuggie or pocket hose for example) and make millions of dollars with marketing alone. Marketing is the single most important thing for a company to stay alive and grow. Through proper marketing, you can grow and scale your business and revenue exponentially. There are only about 4 ways to market:
1. Tell a single person you know (text, call or email)
2. Tell a bunch of people you know (party or event)
3. Tell a single person you do not know ( cold email or call)
4. Tell a bunch of people you do not know (marketing/ advertising) - this one we can help you with….
What services does Sandstorm Marketing offer?
Our experts specialize in a range of services including Professional Photography, Facebook and Instagram Ads, Google Ads/ Search Engine Marketing (SEM). Our goal is to help you grow your business & increase revenue through custom tailored digital marketing.
What kind of Return on Investment can I expect with social media or Google advertising?
The Return on Investment (ROI) from social media & Google advertising is typically between 2-30x, with a lot of potential for significant gains. Your ROI can be influenced by factors like your industry, target audience, allowing campaign to mature, ad budget, and campaign effectiveness. Typically, businesses experience noteworthy returns, including heightened brand/ business visibility, increased website traffic, enhanced lead generation, and ultimately, improved conversions and sales (money in your pocket). To explore the exciting marketing possibilities for your business, we encourage you to connect with us for a tailored in-person or phone consultation.
Why do you mostly do advertising on Facebook, Instagram & Google?
Because they get the best results, Plain & Simple. Google it :)
What about Newspaper, Radio and TV ads, can you help with those?
We do not work in these 3 areas because the have such a minimal ROI. Most companies do not even make their money back or have very poor results. We choose to focus on the platforms and services that drive business growth and get you results… We do not want to waste your money, we want to multiply it.
What pay for Professional Photography and Videography Sessions?
Videography/ Photography sessions provide professional content that significantly enhance your business image and credibility. High-quality media is more engaging, helping to capture attention and build connections with your audience, ultimately leading to better engagement and higher conversion rates. Professional Images/ Video can also improve your website's SEO, leading to better search engine rankings and increased organic traffic as well as more engagement and trust on social media. In this competitive market, professional photography and videography can give you the edge, making your products or services stand out and appeal to more potential clients and customers. Investing in professional visual content is a smart move that offers substantial returns on investment.
Will I be able to talk to real people when I have issues, comments or changes to campaigns?
YES! You can always call, email or text and talk to a real person, that speaks English, and can help you with your account, updates or answer questions. We always aim to have exceptional customer service and be there for our clients.
What about general PPC google agencies that are “cheap”?
These agencies are dirt cheap for a reason, they get below average results, do not care about their clients, do not custom-tailor plans, they outsource all of their work to third world countries and they typically do a tactic we in the industry call “set and forget”- Meaning they set up your campaign once (usually very poorly) and never optimize it (remove negative keywords, build multiple ad groups, set up lead forms and call numbers, set up conversion tracking and analytics, Google or meta tags, weekly audits and adjustments, etc.) To these agencies you are just a number, they sell you and forget about you and hope you keep paying them. Also, their goal is to get your price per click higher, so they get a higher percentage. Our goal is to get your cost per click as low as possible and drive results for your business. Steer clear from agencies where you are a number and not a valued client…
How do Facebook and Instagram Ads work?
Using Facebook and Instagram Ads we target a specific audience based on demographics, interests, and behaviors. Our team creates custom social media marketing campaigns to reach your ideal customers, optimize your ad spend, and achieve measurable results through detailed analytics and reporting. We can create the content, manage ads, comments and messages- we handle it all for you, so you can focus on your business.
What is Google/ Search Engine Marketing (SEM)?
SEM involves promoting your website through paid advertising on search engines like Google. This includes Pay-Per-Click (PPC) ads and other paid search advertising techniques to increase visibility, drive traffic, and generate leads.
What are the benefits of combining SEM(Search Engine Marketing) with social media advertising?
Combining SEM with social media advertising allows you to target potential customers across multiple platforms, increasing your reach and engagement. Conquering the digital marketing landscape. People using a search engine are actively searching for a service, they are a hot lead, we put you right in front of them with SEM. On Social Media we will put your business/ brand right in front of potential clients, helping them to build a relationship and have access to your brand, remember your name & ultimately contacting you first.
How do you measure the success of your campaigns?
We use various analytics tools to track key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates (CTR), and return on ad spend (ROAS). We use these analytics to continually optimize and update your campaigns for the best results. Regular reports are provided to clients to show progress and insights.
Can you customize your services to fit my specific needs?
Yes, we have packages and we offer customized digital marketing solutions tailored to your business objectives. Whether you need a complete digital marketing strategy or specific services like SEM or social media management, we work closely with you to meet your unique requirements.
How do I get started with your digital marketing services?
Call Us or Email Us! Getting started is easy! Contact us through our website or call our office to schedule an in person or phone consultation. We’ll discuss your business goals, current challenges, and how our services can help you achieve success. From there, we’ll develop a customized plan to get your digital marketing efforts off the ground.